Primary Research - This is research that I carry out myself. Examples of this are: interviews, questionnaires, surveys, internet forums and textual analysis.
Secondary Research - This is research that somebody else has conducted or previously carried out. Examples of this are: Websites, search engines, books, blogs and even journal magazines.
Quantitative Research: This is research that is of concern with data, identification of patterns and trends. For example, 'more men than women read 'KERRANG' ' or if more women than men read fashion magazines.
Qualitative Research - This is research consists of idea and opinions of people, including their thoughts and feelings. An example of this research could be an interview.
My research methods I intend to use will be interviews and surveys. I think that this will be the most effective as this will enable me to receive information about my magazine quickly and the data I receive will be up to date. I may also use textual analysis as I may compare my magazines to other magazines that have previously been successful. An element of quantitative research may also be included as I would like to find out which groups of people like particular music magazines.
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