Here is some media terminology that I have learnt recently.
Denotations are words. Co- notations are the words that we use in association to denotations.
For example: 'She's an eager leader = 'enthusiastic' or 'impatient'.
Semiotics:The study of signs
Signified: The concept that the signifier refers to
Signifier: Any material thing that signifies (what we use to illustrate the thing)
Sign: Anything that can be used to communicate (even false information)
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