Media Terminology

In order for me to create an accomplished magazine, I will need to learn, understand and use media terminology.

Print Media Terms

• Sans Serif 
• Serif 
• Sell lines 
• Quantitative 
• Qualitative 
• Mid-Shot 
• Long Shot 
• Close up 
• Primary 
• Secondary 
• UPPER CASE 
• lower case 
• Mast - head 

- GUTTER:
In magazines there is often a double page spread, which will take up to pages in a magazine directly next to each other. Therefore, there is going to need to be a division between the two pages. The line down the centre of the page and article is known as the 'Gutter'. This thick and defined line will help in terms of presentation of the magazine.

- BLEED:

This is known as the 'margin for error'. The 'bleed' of a magazine is directly in the corner of the page and prevents any white paper showing through, as trimming machines are not as precise as printing press. This is a technique used to prevent any errors occurring at the sides of the magazine.

-TRIM:

This is simply the trimming of the magazine itself and the actual size of the page.

- MARGIN:

The Margin of a magazine is located inside the Trim area of the page.

- COPY:

This refers to written material, in contrast to photographs or other elements of layout in a large number of contexts, including magazines and books.

- TAGLINE:

This is a catchphrase or a slogan, written in a small amount of text, used to summarise news or prominent information

- STRAPLINE:

This is a subsidiary heading or caption used in magazines, it is also a slogan. This is useful to me at it will help my magazine to be easily identified and well established. For example 'Because your worth it' for L' Oreal

- PUG:

A 'Pug' of a magazine, usually looks like a sticker and is located close to the title of the magazine cover or near the side of the cover.

- PULL QUOTE:

A 'pull quote' is a quotation from an article that is used in larger text on a front cover of a magazine to highlight a key topic.

Print Media Terms from Avigill123